Hello it’s Tak Hikichi here. I appreciate you taking busy time
reading this newsletter this week.

=====================================
CREATING YOUR PRODUCT FROM SCRATCH
=====================================

OK, let’s do something fun this week.  Why not pretend to create
your product using PLR product?

Now follow me if you will.

We’re going to create a product around Article Marketing.  Article
Marketing is really popular and I am sure you’ll sell a few.

So here it goes.

I am going to mention some links here and please note none of these
URL contain my affiliate links.

==========================
1. FINDING QUALITY PRODUCT
==========================

First and most, you have to know where to obtain quality PLR products.

I recommend two sources for this.

1. Warrior Forum WSO section.
2. MRR and PLR stores online.

Take a look at the following two URLs.

1st link by a Warrior at WSO. (Not my affiliate link)
>> http://www.warriorforum.com/warrior-special-offers-forum/28844-brand-new-internet-marketing-private-label-rights-video-series-article-marketing-explosion-includes-book.html

2nd link to a MRR/PLR store online. (Not my affiliate link)
>> http://master-resale-rights.com/products/Article_Marketing_for_Newbies_PLR-1995-130.html

You can do several things from these two products.  You can combine
them, break them apart, mix them to create quality video product.

Now the reason why I am using a video product is in the beginning, video
product exhibits higher perceived value.

Since this can be your first product online, it’s a good strategy to push
for video content in order for others to perceive its value rather easliy.

======================================
2. PUTTING YOUR TWIST INTO THE PRODUCT
======================================

I would add such things as worksheet, interviews, reference guide if you
want to enhance the product.

But what I think most important process for all this is adding a completely
new look (design) to your brand new product.

I would use sources like the following (Not my affiliate links).

1. http://www.pixelofgenius.com/

2. http://forums.digitalpoint.com/forumdisplay.php?f=104

As you can see, you’ll be able to find designers who do the work for you.

=========================================================
3. CHANGING TITLES, SALES COPY, ADDING A FEW TESTIMONIALS
=========================================================

Now you would go back to the Warrior forum and ask others see if they’d
like to review your product and if it warrants, you receive testimonials
for exchange.

If you’d like, you can even pay some respected member for their time for
reviewing the product.  Tell them they will NOT be obligated to give you
testimonial for their time.  But if your product deserves one, they’ll give
you time to review it because you paid for their time.

============================
4. ADDING PAYMENT PROCESSOR
============================

Optionally, add some type of OTO and build your site ready to take payment.

You can use $7 Secret script if you’re on low budget.

========================================
5. FINDING SOMEONE TO PROMOTE IT FOR YOU
========================================

Now you can go seek list owners who like blasting their emails with
promos every week.

Then ask him if you can pay $100 for promoting your new product
to his list, and add HIS affiliate link to the OTO page you created.

This way, he gets his money upfront no matter if you make sales or not.  But
in addition, he also gets his share of OTO commissions.

–

You see, these owners are always on the lookout for next product to promote to
their lists.  That’s how they make a living. You can approach them with good
proposals that they can’t refuse and you’ll create a win-win situation for you.

=================
SEE YOU NEXT WEEK
=================

I added more subscribers through Giveaway event this week so some of you are new.
But each week, I publish newsletters, discussing the latest strategy, trend,
and industry news.

If you have any questions, please respond by replying to this emails, and I might use your scenario as part of the newsletter content.

Thank you and a Happy New Year!

Hello it’s Tak Hikichi here. I appreciate you taking busy time
reading this newsletter this week.

========================
NEW PLR DOWNLOAD LINK
========================

This week, I am providing a download link for PLR called, “List
Building for Newbies”, (Short report) produced by Adeel Chowdhry.

I uploaded this product not necessarily for the content, but for the
overall strategy that the product creator proposes.

There is something remarkable taking place here.  Take a look at
his business model.

- Adeel’s Business Model -

1. He obtains a PLR that has giveaway rights.

2. Creates brand new set of graphics for the product.

3. Writes up a sales letter to include or to actually use.

4. Give it away to his list or new subscribers.

Imagine repeating this a few times a year using JV Giveaway events.
Each yielding a few hundreds subscribers when you give away…

This “one time” effort can yield residual income stream.

Well, here is the download link – this has no restriction, do what
you want with it. Be creative.

>> SUBSCRIBER ONLY LINK

===================================
USING OPEN SOURCE TO YOUR ADVANTAGE
===================================

If you heard of Open Source movement, you know what I am referring
to.  Things like WordPress, PDF converter by OpenOffice org etc.

I wanted to tell you about two exciting tools (no cost) for the
graphic challanged people (like me).

===============================
FLEXIBILITY THEME FOR WORDPRESS
===============================

1. One is brand new:

Flexibility Theme for WordPress

http://www.flexibilitytheme.com/

These set of new themes finally enable you customize header, footer
background images from within your WordPress Admin Panel.

I’ve never hired designer for WordPress themes, I’ve only used free
version, but free ones do have limits.

With these themes, you’ll on your way out of that.

==============
SUMO PAINT
==============

2. Sumo Paint is the second one I think you’re going to like.

Take a look at this tool – this pretty much allows you to have
Photoshop experience online.

http://www.sumo.fi/products/sumopaint/index.php?id=0

With photoshop skills, you can do very cool stuff online.

–

A. You can touch and edit a photo – like that of my daughter

My daughter (8 months old) Isn’t she cute?
(courtesy of http://greenappleimages.com/blog/)

or

B. Create a BRAND NEW PRODUCT Around It.

1. Go to Elance at http://www.elance.com

2. Tell service providers how you’ll like someone to create a
tutorial ebook or video slides on how to use SUMO paint.

3. Hire a graphic designer for your new product.

4. Sell it online, advertising your brand new product that explains
how to use Sumo Paint.

– Now you have your own product to sell, if it’s a video product,
you can rightfully charge good price.

People are always on the look out for alternatives for expensive
softwares.  If you position yourself as someone who can teach
alternative “secrets” to this market, you’ll have another business
model.

==========================
MY HONEST TRUTH COMES OUT
==========================

If you’re like me, you probably feel the same way.  All these tools
are great and they certainly provide alternative solutions to EXISITING
challenges.

But if you haven’t used graphic tools in the past, chances are,
just because I am introducing you to a new set of tools today, even
if they’re provided free to you, you still wouldn’t use them.

Right?

You’ll probably read about it, don’t do anything and put it off.

I think that’s totally fine.

But if you leave it undone, things will never get completed.

So if you DON’T like creating graphics (even with the help of free
tools), then start networking with those who have good reputation.

This is when I go visit Warrior Forum

By visiting Warrior Forum, you can’t help but to notice players in
each area of product creation.  Some people are known as graphic
gurus, others are video guy/girl etc.

Make daily or weekly visits with them, get to know them while
growing your Skype list.

When you have a project and you don’t feel like doing any of its work,
you can outsource to the trusted source, instead of going with
someone you met through Elance.

Elance is good, but that’s my last option.

– Marketing is not always about what you know, but who you know.

=================
SEE YOU NEXT WEEK
=================

Merry Christmas to everyone and have great holiday season this year!

Thank you for reading the newsletter this week!

Hello it’s Tak Hikichi here. I appreciate you taking busy time
reading this newsletter this week.

========================
THINKING OUTSIDE THE BOX
========================

I’ve noticed a lot of emails recently about Internet Marketing product
giveaway events.  That is if you contribute as a product owner,
you can benefit by receiving multiple streams of traffic from all
contributors massively promoting to their lists.

It’s one reason you leverage once you start having some type of
product.  But how hard is it to create one from scratch?

I am not going into “using PLR” talk because that’s been done in
every email I send out, so this time, I say something different.

I share this strategy from time to time and it’s worth repeating.

========================
REVERSING ELANCE SYSTEM
========================

I did this once and received so many bids at elance.  As you probably
know, www.elance.com is the largest outsourcing portal online.

I posted a project like this and it WORKED.

My post:

Hi, I am looking to buy existing product of yours.  If someone has
ebook, audio, video that I can own rights exclusively, please bid.

I am looking for products only in Internet Marketing field.

Thanks,

Takuya

Within a week, I received tens of offers from authors who created
something in their hard drive once, but didn’t know what to do with
them.

Some were very quality and some were only average.

But the upside was I was able to PREVIEW their work entirely before
buying them.

There was no “getting burned” experience by outsourcing the task
and end up creating something I didn’t want.

======================================
THIS IS WHY I CALL THIS “REVERSING” THE ELANCE SYSTEM
======================================

Instead of posting a product project and have someone create one
from scratch and get disappointed, this way, you only buy what you
like.

The work has already been done for you, now you choose what you want.

You can either publish it as your own work or sell private label
rights to the work and turn the profit.

- You just have to get creative and think outside the box sometimes -

And with that new product, you can rightfully join as a contributor
at these Joint Venture Giveaway events to build your list.

=======================
HOW MUCH DOES IT COST?
=======================

You might be wondering how much it would cost to buy label rights
from an author?  Their bids range from anywhere from $250 – $500.

So it’s bit steep, but all the hard work has been done for you. Do
this quarterly (spend $1000 a year) and you’ll have 4 products that
can be generating streams of income or building lists on autopilot.

Not bad huh?

===============================
BUSINESS STRATEGY OVER PRODUCT CREATION
===============================

It’s easy to get caught up on creating a perfect product instead
of establishing a business strategy.

We all know Ray Kroc didn’t create a perfect hamburger for McDonalds,
but his business strategy made his name known.

Likewise, Harland Sanders, better known as “Colonel” Sanders sold
his “business in a box” instead of selling his secret recipe that
is still locked up in a safe at his home state of Kentucky, USA today.

=======================
WHAT’S YOUR BUSINESS STRATEGY?
=======================

What’s your business strategy?  Do you have one?  I tell you mine,
and you’re welcome to model after my strategy because it’s not
like I am the only one doing anything like this.

So here it is:

1. I first giveaway something easily recognized as valuable. Either
a product that can be charged, or bunch of PLR products as I do
on my main home page.

2. I upload 20 “follow up” emails, all arriving to my subscribers’
inbox every four days.  These consist of messages hopefully unique
to the readers.

3. After I’ve “trained” people to open my email (this is why I only
use the same subject title for most of my emails), now people
will begin opening emails, based on my very NAME.

4. At least once a week, I send out broadcasts to my lists. These
consist of current industry updates, news, gossip, product launches,
recommendations etc.

5. I also give out more PLR products in my newsletter.  I go buy these
and upload onto my server, provide links for downloads, no need for
opt-in again.

6. I upload the same email article on my blog at
http://www.AskTak.com/blog which generates more traffic from people
pouring in from search engines.

7. I might participate in JV giveaway events, buy ad space in friends
ezines to run a small ad, do ad swap, whatever to further build
bigger subscription.

8. Most importantly, I try building my newsletter look like a
newsletter, which builds trust and dialoge with my subscribers. This
way, I generate high converting emails (last week’s email generated
65.4% click throughs).

9. With high converting email campaign, I can leverage from it even
if my recommendations only net $5 in every sale.

=================
SEE YOU NEXT WEEK
=================

This week, my three year old made it to Pre-School.  Every week is a
gift and I am thankful for simple things that make me happy.

Maybe this is why, I only drive domestic vehicles (yeah, I know I am
Japanese, but I don’t want GM to die), buy clothes at thrift stores
and have a wife who is more frugal than myself.

But it’s nice not to struggle looking for every penny when buying
Christmas gifts or give out donation.

Today in US marks the 67th anniversary of Pearl Harbor.  I am not a US
citizen, but have volunteered as a tour guide at Pearl Harbor when I
lived in Hawaii.

My message focused on not how people died, but how they lived.

I am thankful today for many people who lived their lives before
me to be able to enjoy liberty.

How about you?  What are you thankful for?

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