News tagged with "paul-myers"

Does Credibility Outsell Copywriting?

Does Credibility Outsell Copywriting? thumbnail

by DonLon Photo
Yesterday I talked a little bit about copywriting. Although I have been in sales all my life, I never received formalized training in copywriting and it’s fascinating for me to meet people who know how to persuade others through ads or sales pages.
I was reading Paul Myers’ recent newsletter. In [...]