by shortfatkid

You might be hearing about Mass Control Giveaway by Frank Kern this week.

If you know Frank, he is the master of “Reverse” squeeze process, first showcasing very informative and useful content video before his visitors opt-in for more.

It’s an interesting approach to list building because it goes against the usual “opt-in first then see inside” method. But if used effectively, it gets people to start talking about the promotion and it’ll become easy to go viral.

This means Frank has multiple “sub lists” that he uses to promote upcoming events. Instead of mailing only to his main list, he lets subscribers to further opt-in for something more specific such as this Giveaway event, effectively customizing his message content among the sub lists.

How often do we as Internet Marketers become tempted pitching SEO information to PLR marketers, Article Marketing knowledge to PPC lovers?

If a list is “super customized”, it should become more responsive, yet may build slowly. But if a list is too broad, it may not be focused enough that your newsletter content stands for nothing, creating more reasons for unsubscribing from your list.

If your strengths span across a few areas of Internet Marketing, you can create group of sub lists to promote your customized messages.

For example, I have a large list of Network Marketers and I don’t mix and match my newsletter from Internet Marketing content because I don’t want to confuse each other by sending the same message to two different groups of people. Plus if I keep on sending message irrelevant to what they initially opt-in, it’s unfair for my subscribers.

One way to avoid this brand erosion is customizing messages for each sub list so that only “the select” will read your relevant news. This way, you become a Master of _____ instead of Jack of all Internet Marketing trades.