Hello it’s Tak Hikichi here. I appreciate you taking busy time
reading this newsletter this week.  I normally don’t send
broadcasts on weekdays but I wanted to write something that I think
it’s important.

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HOW TO ADD CONTENT
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Today I am going to write something useful.  Many people struggle
with the idea of writing and I want to tell you what I do to
continue writing longer and meatier articles.

Here is what I do.

First I decide on a thesis.

for example, I might write an article on

1. “Generating Traffic Using PPC”.

then what I do is I’ll expand more from there. So it goes,

1a – How to bid effectively while lowering the cost per click
1b – You can lose your shirt overnight if you don’t know how
1c – Perry Marshall, the PPC guru

Now if you can write 100 words per item, you’re going to generate
an article that contains 300 words, long enough to submit to
EzineArticles.com

You may also add numbers and bullet points when writing an article.
My test shows when you add numbers and summarize points, click
through rate goes up, perhaps you can replicate this effort when
writing yours.  Test it and let me know how it goes.

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WHAT SHOULD YOU WRITE TO YOUR NEWSLETTER SUBSCRIBERS?
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I believe this is an entirely different matter from writing articles
used for so called Article Marketing.

To me, “helpful” articles are nice, but that alone won’t keep me
subscribed to someone’s list.

If I want to read helpful or even “useful” contents, I’d go online
and search it myself — I don’t need anyone sending me newsletter
to my inbox in order for me to get that information.

I like reading newsletters with personality, sense of humor, style
and class.  I have nothing against “promo only” emails, but I believe
to rise above the noise and come out of the crowded marketplace,
a marketer needs to be innovative and generating new ideas.

I don’t need to read contents that “I agree with”, instead, I look
for contents that are interesting enough to ponder and make me want
to think about something differently.  To me, that’s inspiring and
motivating.

–

OK, that’s enough for today.

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WHAT HAVE I BEEN DOING LATELY?
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I have been playing with this site Herbal Profits.  It’s owned by
my friend James Brown who became a millionaire promoting herbs.

He decided to market this knowledge and I decided to take up on that.

I’ve always been interested in learning about herbs and I thought
it’s an interesting concept to market it online.

I do have an affiliate link if you’re interested in.

>> Sign up.

It’s a membership site, but you really just pay the fee for the whole
year, no monthly charges or anything.

I’ll tell you more about it next week.