I sent this article out to my newsletter subscribers on Friday, preparatory to the launch of Mass Control 2.0.

I take Frank Kern’s marketing strategy as an example of why giving outstanding content brands you best online.

ACTION TAKERS NEWSLETTER BROADCAST FEB 13, 2009

Hello it’s Tak Hikichi here. I appreciate you taking busy time
reading this newsletter this week.  Hope you’re having a good
Valentine Day weekend with your family and loved ones.

=======================
MY TAKE ON FRANK’S STUFF
=======================

Tomorrow, you’ll start receiving tons of emails regarding Mass
Control 2.0.

I am not participating in this launch promotion and would like to
give you my take on it today.

I’ve been watching Frank launch products over the last few years and
his style has been nothing but short of exemplary.

================================
WHAT MAKES FRANK KERN SO UNIQUE?
================================

One way Frank Kern does so well to brand himself is offering not just
“different” content, but OUTSTANDING content.

In the crowded marketplace such as “Internet Marketing niche”, it
won’t take long for anyone to become “forgotten” if you don’t produce
great stuff.

Business Owners, whether online or offline, do things very similar
to their competitors within the same industry.  This happens because
businesses look to their most profitable competitor and wants to
craft their marketing campaigns — similar or just better.

However, what would happen if you decide to “step outside the box”,
and as business school professors would tell you to “move outside your
paradigm”?

–

You’re going to stand out.  When everyone zigs, you zag. If you
succeed in promoting it, you may even produce an outstanding result.

But this takes “the guts” to do because you’re going to be looked at
differently.  Your idea may NOT be accepted and it’ll test your “guts”.

For these reasons, many marketers or business owners choose to stay
within the comfort zone.

After all, it’s easier that way.

===============
FRANK IS BOLD
===============

Yet, Frank Kern is bold.  He sets the standard for this industry and
dominates in popularity.

He is likable because he leads by example — this also takes the
guts to do.

==========
THE SECRET
==========

What he coined as “Mass Control” is really nothing but the Education-Based
Marketing.  First he gives a cool name (Mass Control) to this method
and creates a private brand of his own.

He uses it within the Internet Marketing community and positions
himself as the “authority figure” of such method.

Notice this method of marketing isn’t anything new, yet he crafted
his promotion around this concept so well that others THINK that he
is the “go to guy” when it comes to this type of stuff.

Result? Brilliant.

==========
THE GUTS
==========

This happens when you bring a concept or idea from outside your industry
and apply it.

In fact, a “profitable idea” doesn’t need to be something that you
invent yourself.

Think of the Japanese business world for a moment.  The Japanese
is known NOT for its reputation to INVENT, but IMPROVE on an idea.

In fact, many of their existing products and services were born in
America.  But they do it very differently, producing different results.

===========================================
CROWDED MARKETPLACE IS YOUR NEW OPPORTUNITY
===========================================

In order to really standout in the crowded marketplace, it won’t be
easy unless you’re generating ideas.  But you don’t have to necessarily
become the one to “invent” it.

Look for ideas that have helped you in the past from your profession
or own expertise and see if you can somehow IMPROVE it by applying
to your niche.

To do this effectively, you must know your “strengths”.  If you don’t
you WILL FOLLOW the herd by doing what everyone else is doing in
your industry and end up even staying “mediocre”.

Let’s not be that way.

========================
DEVELOPING “YOUR STYLE”
========================

If you feel you don’t have anything “different” about yourself,
it means you’re not qualified, yet.  You have lots to learn and
study before perhaps offering your service.

If you don’t have nothing to say, then your list isn’t worth
joining and others won’t sign up. It’s the fastest way to perish
in the crowded marketplace.

If you think you have to be earning lots of dollars before
publishing your ideas, then think of something that you KNOW you’re
better at it than anyone else you know – this doesn’t have to be
a “marketing method”.

Capitalize on your knowledge and try offering your opinion or method
that might lead to a new idea or concept if you can explain it
from “refreshing” point of view.

–

It’s easy to do this in the Internet Marketing niche.  Why?  Because
so many marketers look at their competitors and only attempt to do
bit better.  As a result, many marketers end up giving up, thinking
this is a battleground only reserved for the gurus.

It is, if you keep on playing a game on “their” turf.

But it won’t be, if you can generate a unique idea, concept or
philosophy that others value – then you will gain a home court
advantage because you’re now playing the game on your turf.

It’s contagious and others will follow you.  Instead of you following,
you’re going to lead. That’s scary, it takes “the guts”.

Your Newsletter and your list will stand out because so many marketers
today are using their lists exactly the same way.

It’s okay because that’s other people’s style.

Not yours — you’re going to be unique, you’re going to be outstanding.

============================
IF YOU’RE INTERESTED IN THIS
============================

I do have a Master Resale Rights for “Mass Control Revealed” interview
if you’re interested. It’s not the actual Mass Control product, but
a 60 minute interview Frank gave about a year ago.

I am an authorized reseller for this product and you can buy the same
rights at $7.

It’ll come with the product, reseller package and you can put your
own name to where it says “From the Desktop of: My Name” and sell it
just like I do.

I just use simple Paypal secret script and sell it whenever Frank
promotes something. You can promote it to your list and
people always grab a copy.

Here is the link >> http://asktak.com/mass/

========================
COULD YOU DO ME A FAVOR?
========================

If you’re a subscriber to my Action Taker’s and if anything has
helped you.  Would you please send me a testimonial?

I am in the middle of having serious makeover to my existing sites
and products.

It’ll be nice if you could join me on my home page.

It doesn’t have to be long or it doesn’t have to be supplied with
picture.

But if you like to include URL, name or first name and last name
initial, whatever style you prefer, you’ll be on my home page once
it’s done.

Just reply me to this email and I will thank you by displaying your
business profile once my new site is up.

But please send it only when it warrants.

It’s an easy sell and if you have a list, your subscribers will love the content.  Here is the link for the sales page.  I made it available for low price of $7.  Mass Control Revealed.

You can add your name and resell it.  The sales page, license and the product all come with the package.  I’ll even give you money back guarantee.

by shortfatkid

You might be hearing about Mass Control Giveaway by Frank Kern this week.

If you know Frank, he is the master of “Reverse” squeeze process, first showcasing very informative and useful content video before his visitors opt-in for more.

It’s an interesting approach to list building because it goes against the usual “opt-in first then see inside” method. But if used effectively, it gets people to start talking about the promotion and it’ll become easy to go viral.

This means Frank has multiple “sub lists” that he uses to promote upcoming events. Instead of mailing only to his main list, he lets subscribers to further opt-in for something more specific such as this Giveaway event, effectively customizing his message content among the sub lists.

How often do we as Internet Marketers become tempted pitching SEO information to PLR marketers, Article Marketing knowledge to PPC lovers?

If a list is “super customized”, it should become more responsive, yet may build slowly. But if a list is too broad, it may not be focused enough that your newsletter content stands for nothing, creating more reasons for unsubscribing from your list.

If your strengths span across a few areas of Internet Marketing, you can create group of sub lists to promote your customized messages.

For example, I have a large list of Network Marketers and I don’t mix and match my newsletter from Internet Marketing content because I don’t want to confuse each other by sending the same message to two different groups of people. Plus if I keep on sending message irrelevant to what they initially opt-in, it’s unfair for my subscribers.

One way to avoid this brand erosion is customizing messages for each sub list so that only “the select” will read your relevant news. This way, you become a Master of _____ instead of Jack of all Internet Marketing trades.