News tagged with "branding"

Socially Brandable

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Branding – It’s one of the most spoken, yet least understood elements of marketing.  If someone who has never studied marketing asks you what branding means, what would you say?
It is the perception?  The gut feeling?  The impression about you?  All of the answers are correct and they’re all intuitive.   A subjective feeling of how [...]


What’s In It For Me?

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I have been living in Phoenix for over three months now and even began getting used to the morning commute to my office.
Every morning, I listen to the radio like all other drivers on the road.
Then I noticed something what I’ve always known.  It doesn’t matter what city I live, all car dealers blast the [...]


How Are You Branding?

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by jhf
Chris Guillebeau at The Art of Non-Conformity recently published an interesting post.  Chris first paraphrased from something he heard what the Applebee’s restaurant CEO said.
“What people want and what they say they want are different.”  I can’t argue with that, either.
However, what’s also important to note is what a business thinks people want [...]