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Ryan Deiss Ditches the Name Field and Increases Opt-in Rate

Ryan Deiss Ditches the Name Field and Increases Opt-in Rate thumbnail

by wadem
This is one of those moments when a blogger gets attention he deserves.  Ryan Deiss at DrivingTraffic.com conducts a split test by doing away with the name field from auto responder form.
After removing the field, he saw 5-8% (depending on the site) increaes in opt-in.
Normally, auto responder forms are created with at least [...]