I sent this article out to my newsletter subscribers on Friday, preparatory to the launch of Mass Control 2.0.

I take Frank Kern’s marketing strategy as an example of why giving outstanding content brands you best online.

ACTION TAKERS NEWSLETTER BROADCAST FEB 13, 2009

Hello it’s Tak Hikichi here. I appreciate you taking busy time
reading this newsletter this week.  Hope you’re having a good
Valentine Day weekend with your family and loved ones.

=======================
MY TAKE ON FRANK’S STUFF
=======================

Tomorrow, you’ll start receiving tons of emails regarding Mass
Control 2.0.

I am not participating in this launch promotion and would like to
give you my take on it today.

I’ve been watching Frank launch products over the last few years and
his style has been nothing but short of exemplary.

================================
WHAT MAKES FRANK KERN SO UNIQUE?
================================

One way Frank Kern does so well to brand himself is offering not just
“different” content, but OUTSTANDING content.

In the crowded marketplace such as “Internet Marketing niche”, it
won’t take long for anyone to become “forgotten” if you don’t produce
great stuff.

Business Owners, whether online or offline, do things very similar
to their competitors within the same industry.  This happens because
businesses look to their most profitable competitor and wants to
craft their marketing campaigns — similar or just better.

However, what would happen if you decide to “step outside the box”,
and as business school professors would tell you to “move outside your
paradigm”?

–

You’re going to stand out.  When everyone zigs, you zag. If you
succeed in promoting it, you may even produce an outstanding result.

But this takes “the guts” to do because you’re going to be looked at
differently.  Your idea may NOT be accepted and it’ll test your “guts”.

For these reasons, many marketers or business owners choose to stay
within the comfort zone.

After all, it’s easier that way.

===============
FRANK IS BOLD
===============

Yet, Frank Kern is bold.  He sets the standard for this industry and
dominates in popularity.

He is likable because he leads by example — this also takes the
guts to do.

==========
THE SECRET
==========

What he coined as “Mass Control” is really nothing but the Education-Based
Marketing.  First he gives a cool name (Mass Control) to this method
and creates a private brand of his own.

He uses it within the Internet Marketing community and positions
himself as the “authority figure” of such method.

Notice this method of marketing isn’t anything new, yet he crafted
his promotion around this concept so well that others THINK that he
is the “go to guy” when it comes to this type of stuff.

Result? Brilliant.

==========
THE GUTS
==========

This happens when you bring a concept or idea from outside your industry
and apply it.

In fact, a “profitable idea” doesn’t need to be something that you
invent yourself.

Think of the Japanese business world for a moment.  The Japanese
is known NOT for its reputation to INVENT, but IMPROVE on an idea.

In fact, many of their existing products and services were born in
America.  But they do it very differently, producing different results.

===========================================
CROWDED MARKETPLACE IS YOUR NEW OPPORTUNITY
===========================================

In order to really standout in the crowded marketplace, it won’t be
easy unless you’re generating ideas.  But you don’t have to necessarily
become the one to “invent” it.

Look for ideas that have helped you in the past from your profession
or own expertise and see if you can somehow IMPROVE it by applying
to your niche.

To do this effectively, you must know your “strengths”.  If you don’t
you WILL FOLLOW the herd by doing what everyone else is doing in
your industry and end up even staying “mediocre”.

Let’s not be that way.

========================
DEVELOPING “YOUR STYLE”
========================

If you feel you don’t have anything “different” about yourself,
it means you’re not qualified, yet.  You have lots to learn and
study before perhaps offering your service.

If you don’t have nothing to say, then your list isn’t worth
joining and others won’t sign up. It’s the fastest way to perish
in the crowded marketplace.

If you think you have to be earning lots of dollars before
publishing your ideas, then think of something that you KNOW you’re
better at it than anyone else you know – this doesn’t have to be
a “marketing method”.

Capitalize on your knowledge and try offering your opinion or method
that might lead to a new idea or concept if you can explain it
from “refreshing” point of view.

–

It’s easy to do this in the Internet Marketing niche.  Why?  Because
so many marketers look at their competitors and only attempt to do
bit better.  As a result, many marketers end up giving up, thinking
this is a battleground only reserved for the gurus.

It is, if you keep on playing a game on “their” turf.

But it won’t be, if you can generate a unique idea, concept or
philosophy that others value – then you will gain a home court
advantage because you’re now playing the game on your turf.

It’s contagious and others will follow you.  Instead of you following,
you’re going to lead. That’s scary, it takes “the guts”.

Your Newsletter and your list will stand out because so many marketers
today are using their lists exactly the same way.

It’s okay because that’s other people’s style.

Not yours — you’re going to be unique, you’re going to be outstanding.

============================
IF YOU’RE INTERESTED IN THIS
============================

I do have a Master Resale Rights for “Mass Control Revealed” interview
if you’re interested. It’s not the actual Mass Control product, but
a 60 minute interview Frank gave about a year ago.

I am an authorized reseller for this product and you can buy the same
rights at $7.

It’ll come with the product, reseller package and you can put your
own name to where it says “From the Desktop of: My Name” and sell it
just like I do.

I just use simple Paypal secret script and sell it whenever Frank
promotes something. You can promote it to your list and
people always grab a copy.

Here is the link >> http://asktak.com/mass/

========================
COULD YOU DO ME A FAVOR?
========================

If you’re a subscriber to my Action Taker’s and if anything has
helped you.  Would you please send me a testimonial?

I am in the middle of having serious makeover to my existing sites
and products.

It’ll be nice if you could join me on my home page.

It doesn’t have to be long or it doesn’t have to be supplied with
picture.

But if you like to include URL, name or first name and last name
initial, whatever style you prefer, you’ll be on my home page once
it’s done.

Just reply me to this email and I will thank you by displaying your
business profile once my new site is up.

But please send it only when it warrants.

=============================
GOOD BYE VEGAS, HELLO ARIZONA
=============================

This week, my family moved from Las Vegas to Phoenix, Arizona. I have
my wife’s side of family here and always wanted to move close to my
in-laws.  I am happy to be close to them since all of my side of family
still lives in Japan.

=================================
MRR:TRAFFIC GENERATION PRINCIPLES
=================================

I am adding a Master Resale Rights to Traffic Generation Principles.
It’s a unique product where you must upload the index PHP file to
view the video directly from the product creator’s server.

I have never seen a product set up like this before, but this way you save
your bandwidth.  So when you upzip the file, you’ll see two PHP files and
unless they’re uploaded on your server, they won’t play just so you know.

>> SUBSCRIBERS ONLY

You can also give them away and build lists or do whatever license
allows you inside.

=============================
WHERE CAN YOU FIND PRODUCTS?
=============================

I am going to let you in know something I believe it will truly help your
business this week.

One of the most FAQs people ask is where you can download products to
give away?

One of the websites that I have been going for a long time is
>> http://master-resale-rights.com/

If you look at the middle of the page, you notice they’re giving away
TRAFFIC GENERATION PRINCIPLES this week.  No opt-in required, just
download — do you see it?

Every week, this website gives away products.  Most of these products
come with licenses that you can also give away to your subscribers.

I then upload onto my server, give the link to my subscribers and this
way, I can give away fresh products without always having to pay for them.

Not bad huh?

I also buy lots of PLR products from this site and convert them into
my own products. 1) You can buy a set of PLR videos for $10, make 2) new
graphic for the product for $15-$75, 3) rename and resell under different
look.

=================================================
SHARING BUSINESS STRATEGIES WITH YOUR SUBSCRIBERS
=================================================

The reason why I am uncovering the business structure with you is I realize
this is what most people want to know. Learning how to build a list,
uploading WordPress, creating reports… they all boil down to one
thing, business building.

It’s nice watching what other people do to market themselves, but
most people hold those details private.  As if they revealed it, it
could create competition.

I on the other hand believe competition is a good thing.  It really
raises the bar for everyone and the market becomes a fair and interesting
place. So if you’re good at creating video, you can market the same
business strategies you take to build your video producing business and
people will praise you for it. You can charge it if you like, but just
don’t hold anything back.

I learned this from my Network Marketing days.  The reason why people
were subscribing… was NOT necessarily they were interested in what I
had to say.  But they were trying to see what I did to run the
the type of marketing I used.

As long as I marketed the actual how to, I made more than I did from my
actual Network Marketing business.

======================
WHEN DO YOU SELL THEN?
======================

A lot of people ask me this – if you just giveaway stuff,
when do you sell?

You can profit from three ways. They are for long term though.

1. I sell my own product — rather than focusing so much on affiliate
marketing, once you begin marketing your own products, it’ll outdo
other people’s products so many times more.

As long as your list is growing, people will always buy your products.
Many will become repeat customers and every time you launch something
new, they’ll buy more from you.

For whatever reason, people resist less to your products, but they
reject a lot to affiliate promotion.

I think it comes down to “People love to buy, but hate being sold”. I
think you’re more forgiven when you’re selling your stuff.

2. I profit fine from marketing low priced items. Once again, as long
as your list is growing, even if you’re just selling $5 product, if
1% of 5000 buy from you, you just earned $250 from one promotion.  Any
any decent email marketing should do more than 1% conversion.

How easy is that?  How often you should promote to your list depends
on your goal, but if you promote every time, you might lose persuasion
since your message gets fragmented — people won’t know if you’re an SEO
guy, Article Marketing guy or Forex girl because you might be promoting
everything under the sun. Soon your newsletter starts sounding like
everyone else’ and ends up being mediocre.

3. I sell when I say “BUT THIS!” – this might sound interesting to
you but when I really mean someone should buy something and I say it
in my newsletter, a lot of people buy it without even reading the
proceeding salescopy.  This has to do with the level of confidence people
have with you but, for example, if Paul Myers tells me to go buy something,
I’ll more likely have it on my hard drive the next day.

Same thing happens when you begin building deep relationship with your
customers and subscribers.  It’s powerful.

======================================
DON’T WORRY, BE CRAPPY — GUY KAWASAKI
======================================

Marketing Consultant Guy Kawasaki said this once, “Don’t Worry, Be Crappy”.

You might feel today you don’t have a lot to offer, but bad promotion
is better than zero promotion.

Kind of like playing sports, until you actually begin playing,
you don’t know what to improve on and same thing happens with things like
list building and any other IM stuff.

If you have been thinking about doing something, do it today, don’t wait
for tomorrow.

==================================================
BE SENSITIVE TO OTHERS WHEN TALKING ABOUT POLITICS
==================================================

A lot of discussions are taking place right now in America about
political issues and many people love voicing opinions.

I was a Poli Sci major in college and enjoy politics but I keep my
opinions to myself when it comes to current events.

I believe in having definite set of beliefs, but also respecting
what other people believe.  Talking carelessly about politics divides
people instead of unites people, so be sensitive about those around you,
at work, at business, at public online forums.

=====================================
THANK YOU FOR READING MY NEWSLETTER
=====================================

If you’re interested in getting to know me, please add me to your
Skype.  My ID is thikichi – just shoot me an email though when you do
so I know that you’re one of my subscribers and friends. Maybe we can
exchange ideas to grow together in this business.

Okay, thank you for reading this issue of Action Taker’s Newsletter.

I will be looking forward to seeing you in the next issue!

Tak!

I just purchased a Master Resale Rights for Adeel
Chowdhry’s new ebook.

I originally purchased it with an intent to market, but
for you as a subscriber, I’m just going to give it
to you.

Here is the download link for ebook (Download Begins Automatically).
>> http://asktak.com/reports/asebookonly.zip (687 KB)

and here is the download link for the Reseller pack (Download Begins Automatically).

>> REMOVED (Available Only for LIST SUBSCRIBERS)

++++++++++++++

The reason I wanted to get this to you is when I first
began marketing online as an affiliate, I added bonuses
to build greater value in an affiliate offer.

This works especially great when you have a list.

A launch comes out, your list knows about it, they want
to purchase from someone and you offer nice bonuses.

Then I began making more money repeating it.

++++++++++++++

It’s easy to do because all you have to do is show them
links saying, “If you go to this website, this product
is sold at $27, but you can get it from me” and
actually have visitors go to such websites and let them
realize that they’re getting a better deal.

Make sense?  Just double check your rights come with
not only Master Resale Rights (MRR) and also Giveaway
rights otherwise you can’t just give away without the
permission from the product owner.

I already emailed Adeel and said he is fine with me doing
this.

So here is the download links again.

Ebook link
>> http://asktak.com/reports/asebookonly.zip (687 KB)

Reseller pack link
>> REMOVED (Available Only for LIST SUBSCRIBERS)

You can have both or either one.  But if you download
the reseller pack, you can customize the website.

++++++++++++++++

But here is one problem when you do this to build
“Email List” with a product like this.

The problem is, when you give away a product that belongs
to someone else, you’re only building brand for that
marketer instead of your own.  And as long as you’re
promoting someone else’, you really won’t become
super great at Internet Marketing.

So how do you overcome this???

I have a solution…

You can giveaway classic like Napoleon Hill’s
“Think and Grow Rich”.

Here is the download link

>> http://www.takuyahikichi.com/thinkandgrowrich.pdf

You see, this way, you’re not building brand for anyone
other than you.  And giving away classic books like this
is a good incentive for list building.

So let’s recap this.

1. You obtain products to giveaway or come up with your
own (See >> http://www.minireportcreationguide.com )

2. If you have to giveaway someone else’ product to
build a list, you stick with ones that DOES NOT dilute
your brand (such as Think and Grow Rich)
>> http://www.takuyahikichi.com/thinkandgrowrich.pdf

3. Once you begin marketing to your list, you can then
use MRR to set yourself apart from other marketers.

4. Be generous and people will stay on your list.

5. You rise above the noise.

++++++++++++++++

That’s it for today….

If you have any feedback or comments, I could use your
comment below.

It’s an easy sell and if you have a list, your subscribers will love the content.  Here is the link for the sales page.  I made it available for low price of $7.  Mass Control Revealed.

You can add your name and resell it.  The sales page, license and the product all come with the package.  I’ll even give you money back guarantee.