Latest Chris Guillebeau Headlines

How Are You Branding?

How Are You Branding? thumbnail

by jhf
Chris Guillebeau at The Art of Non-Conformity recently published an interesting post.  Chris first paraphrased from something he heard what the Applebee’s restaurant CEO said.
“What people want and what they say they want are different.”  I can’t argue with that, either.
However, what’s also important to note is what a business thinks people want [...]