Takuya Hikichi

Latest Branding Headlines

Socially Brandable

Branding – It’s one of the most spoken, yet least understood elements of marketing. If someone who has never studied marketing asks you what branding means, what would you say?
It is the perception? The gut feeling? The impression about you? All of the answers are correct and they’re all intuitive. A subjective feeling of how [...]

Orchestrated Persuasion

[Download PDF Version]
If there is one secret you wish you knew, what would it be? How about a secret to persuade and influence your blog/newsletter readers?
Persuasion… can be studied, measured, practiced and orchestrated. It’s not anything you just let it happen. But something you can make it happen.
I am going to share that secret with [...]

What’s In It For Me?

I have been living in Phoenix for over three months now and even began getting used to the morning commute to my office.
Every morning, I listen to the radio like all other drivers on the road.
Then I noticed something what I’ve always known. It doesn’t matter what city I live, all car dealers blast the [...]

How to Be “Outstanding”

How to Be “Outstanding” [Download PDF Version]

I sent this article out to my newsletter subscribers on Friday, preparatory to the launch of Mass Control 2.0.
I take Frank Kern’s marketing strategy as an example of why giving outstanding content brands you best online.
ACTION TAKERS NEWSLETTER BROADCAST FEB 13, 2009
Hello it’s Tak Hikichi here. I appreciate you [...]

How Are You Branding?

by jhf
Chris Guillebeau at The Art of Non-Conformity recently published an interesting post. Chris first paraphrased from something he heard what the Applebee’s restaurant CEO said.
“What people want and what they say they want are different.” I can’t argue with that, either.
However, what’s also important to note is what a business thinks people want [...]