Takuya Hikichi

Action Taker’s Newsletter Broadcast On Dec. 07, 2008

ACTION TAKERS NEWSLETTER BROADCAST Dec 7, 2008

Hello it’s Tak Hikichi here. I appreciate you taking busy time
reading this newsletter this week.

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THINKING OUTSIDE THE BOX
========================

I’ve noticed a lot of emails recently about Internet Marketing product
giveaway events. That is if you contribute as a product owner,
you can benefit by receiving multiple streams of traffic from all
contributors massively promoting to their lists.

It’s one reason you leverage once you start having some type of
product. But how hard is it to create one from scratch?

I am not going into “using PLR” talk because that’s been done in
every email I send out, so this time, I say something different.

I share this strategy from time to time and it’s worth repeating.

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REVERSING ELANCE SYSTEM
========================

I did this once and received so many bids at elance. As you probably
know, www.elance.com is the largest outsourcing portal online.

I posted a project like this and it WORKED.

My post:

Hi, I am looking to buy existing product of yours. If someone has
ebook, audio, video that I can own rights exclusively, please bid.

I am looking for products only in Internet Marketing field.

Thanks,

Takuya

Within a week, I received tens of offers from authors who created
something in their hard drive once, but didn’t know what to do with
them.

Some were very quality and some were only average.

But the upside was I was able to PREVIEW their work entirely before
buying them.

There was no “getting burned” experience by outsourcing the task
and end up creating something I didn’t want.

======================================
THIS IS WHY I CALL THIS “REVERSING” THE ELANCE SYSTEM
======================================

Instead of posting a product project and have someone create one
from scratch and get disappointed, this way, you only buy what you
like.

The work has already been done for you, now you choose what you want.

You can either publish it as your own work or sell private label
rights to the work and turn the profit.

- You just have to get creative and think outside the box sometimes -

And with that new product, you can rightfully join as a contributor
at these Joint Venture Giveaway events to build your list.

=======================
HOW MUCH DOES IT COST?
=======================

You might be wondering how much it would cost to buy label rights
from an author? Their bids range from anywhere from $250 – $500.

So it’s bit steep, but all the hard work has been done for you. Do
this quarterly (spend $1000 a year) and you’ll have 4 products that
can be generating streams of income or building lists on autopilot.

Not bad huh?

===============================
BUSINESS STRATEGY OVER PRODUCT CREATION
===============================

It’s easy to get caught up on creating a perfect product instead
of establishing a business strategy.

We all know Ray Kroc didn’t create a perfect hamburger for McDonalds,
but his business strategy made his name known.

Likewise, Harland Sanders, better known as “Colonel” Sanders sold
his “business in a box” instead of selling his secret recipe that
is still locked up in a safe at his home state of Kentucky, USA today.

=======================
WHAT’S YOUR BUSINESS STRATEGY?
=======================

What’s your business strategy? Do you have one? I tell you mine,
and you’re welcome to model after my strategy because it’s not
like I am the only one doing anything like this.

So here it is:

1. I first giveaway something easily recognized as valuable. Either
a product that can be charged, or bunch of PLR products as I do
on my main home page.

2. I upload 20 “follow up” emails, all arriving to my subscribers’
inbox every four days. These consist of messages hopefully unique
to the readers.

3. After I’ve “trained” people to open my email (this is why I only
use the same subject title for most of my emails), now people
will begin opening emails, based on my very NAME.

4. At least once a week, I send out broadcasts to my lists. These
consist of current industry updates, news, gossip, product launches,
recommendations etc.

5. I also give out more PLR products in my newsletter. I go buy these
and upload onto my server, provide links for downloads, no need for
opt-in again.

6. I upload the same email article on my blog at
http://www.AskTak.com/blog which generates more traffic from people
pouring in from search engines.

7. I might participate in JV giveaway events, buy ad space in friends
ezines to run a small ad, do ad swap, whatever to further build
bigger subscription.

8. Most importantly, I try building my newsletter look like a
newsletter, which builds trust and dialoge with my subscribers. This
way, I generate high converting emails (last week’s email generated
65.4% click throughs).

9. With high converting email campaign, I can leverage from it even
if my recommendations only net $5 in every sale.

=================
SEE YOU NEXT WEEK
=================

This week, my three year old made it to Pre-School. Every week is a
gift and I am thankful for simple things that make me happy.

Maybe this is why, I only drive domestic vehicles (yeah, I know I am
Japanese, but I don’t want GM to die), buy clothes at thrift stores
and have a wife who is more frugal than myself.

But it’s nice not to struggle looking for every penny when buying
Christmas gifts or give out donation.

Today in US marks the 67th anniversary of Pearl Harbor. I am not a US
citizen, but have volunteered as a tour guide at Pearl Harbor when I
lived in Hawaii.

My message focused on not how people died, but how they lived.

I am thankful today for many people who lived their lives before
me to be able to enjoy liberty.

How about you? What are you thankful for?

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One Comment on "Action Taker’s Newsletter Broadcast On Dec. 07, 2008"

Action Taker’s Newsletter Broadcast On Dec. 07, 2008 | feelbettercard.com on Sun, 7th Dec 2008 11:02 am

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Action Taker’s Newsletter Broadcast On Dec. 07, 2008

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